Inspired by both the natural race technique that our ancestors practised for centuries and the fastest animals on the planet, FBR running shoes reveal a revolutionary design that does away with the heel so that the athlete performs midfoot support.
Usin the support of the heel or hindfoot is a bad habit that we have acquired due to conventional running shoes, which have increased shock absorption in the heel area allowing the brain to relax and give the order to support all the weight of each stride onto the hind part of the foot, which produces a severe impact on the entire body that ends up in a large number of short, medium and long term injuries.
The FBR Concept contributes to the avoidance of the harmful impact that the conventional 'taloneus' results in for the muscles and joints of the body, and promotes an optimal contraction and elongation of both the muscles and the tendons of the leg in each stride, minimizing the negative phase of the same and thus enhancing your elastic energy during a race.
This design is the result of five years of research by specialists in the biomechanics of sports, podiatry and physiotherapy, carried out in the prestigious Sheffield Hallam University and both the University of Valencia and the European University of Valencia. Indeed, the results of these studies were presented at the 8th World Congress of Biomechanics, held in Dublin in July 2018, as well as at the 33rd International Conference on Biomechanics, which took place in Poitiers (France) in 2015. They have also been featured in the prestigious magazine Podiatry Now.
Running shoes ideal for long distance popular runners
The FBR model Noa is the perfect running shoe for both training and for competing on a track, on dirt or on asphalt as well as to begin using the floating heel running technique.
Its innovative design enables you to run more naturally and efficiently, helping you avoid the well-known and damaging 'heel' when running, minimizing the impact of the footstep on the body and thus helping to prevent injuries.
Tested at INESCOP, Technological Institute of Footwear, the FBR Noa helps you develop an optimal running technique that promotes the total activation of the ankle, increases your elastic energy and strengthens your leg muscles.
This new concept, based on biomechanical studies, allows you to push harder while you run, as well as to be longer in the air and reduce the negative phase in each stride, improving your athletic performance.
The upper, made with the most up to date materials on the market, offers you total breathability, as well as perfect adaptation to the shape and movements of the foot during exercise, which together with a wide last, ensures a perfect fit.
In addition, the polyurethane of its midsole is highlighted for its great impulsive capacity and its excellent shock absorption in every stride.
The shoes include a complete training plan designed to help you, if you wish, to make a progressive and optimal muscle and tendon adaptation to the stroke technique with floating heel
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